Blog Social Cross-Posting

The Heat Index post editor can publish a blog article's full content to your connected social channels — not just the Open Graph link card the on-page share buttons produce. Check the channels you want in the editor's Cross-post to social panel and the article is posted to them.

How it works

The feature reuses the platform's existing social publishing engine (lib/social/publisher.ts), the same one behind /admin/social. When you cross-post an article, a single SocialMediaPost is created and linked to the blog post (via SocialMediaPost.blogPostId, which is unique). Repeated saves or "Cross-post now" clicks reuse that one record, so the per-account idempotency guard prevents the same article being posted twice to the same channel.

What gets posted

A social feed post can't render the article's HTML (headings, bold, images interleaved with prose), so the body is converted from Markdown into the closest faithful plain text:

• Paragraphs and line breaks are preserved.
• Bullet and numbered lists are kept (- / * become •).
• Headings and bold/italic/code markers are stripped to their text.
• Links become text (url).
• The [[youtube:…]], [[vimeo:…]] and [[video:…]] embeds become plain URLs.
• Inline images are dropped from the text — the cover image is carried by the link preview card instead.

The post is the article title, optional subtitle, then the converted body, with a link back to …/heat-index/<slug> attached.

Eligible channels

Only channels that accept a text-plus-link post are offered:

Instagram and TikTok are intentionally excluded — their publishing APIs require an uploaded image or video, which a text article doesn't provide.

Channels come from the accounts connected under Social at /admin/social. Connect the Facebook Page you want to post to there first (for example the josemadridsalsainc Page); it then appears as a checkbox in the editor.

Using it

1. Open or create a post in Admin → Blog → Posts.
2. In the Cross-post to social panel, check the channels to post to. The connected Facebook Page(s) are pre-selected by default.
3. On publish — checked channels are posted to automatically when the post transitions to Published, alongside the subscriber notification email.
4. On demand — use Cross-post now to post immediately (for example to an already-published article, or to retry a channel that failed). The panel shows each channel's status and a link to the live post.

Permissions

Cross-posting is gated on the content:write permission — the same permission the blog editor already requires — so a content admin can cross-post without the broader social_media:* permissions. Account connection and app credentials are still managed under /admin/social.